SEO audits are an essential part of any online marketer’s toolkit. By identifying issues with a website’s search engine optimization, an audit can help to improve that site’s visibility and traffic. However, conducting a proper SEO audit can be difficult, especially for those new to the process.
This 10-step guide will walk you through the process of performing a complete SEO audit from Digitrio on your website. You’ll have everything you need to get your site ranking higher on search engine results pages, from identifying problems to fixing them.
1. Identifying Problems
The first step in any SEO audit is identifying the problems that must be fixed. This can be done through various methods, including using search engine results pages (SERPs) to compare your website against your competitors, using website analysis tools like Google Analytics or SEMrush, or simply reviewing your website’s code and content.
2. Analyzing Your Website’s Code
Once the problems have been identified, the next step is to analyze your website’s code. This includes checking for keyword stuffing, broken links, and duplicate content.
3. Analyzing Your Website’s Content
After analyzing your website’s code, the next step is to analyze your website’s content. This includes checking for keyword density, plagiarism, and broken images.
4. Identifying Potential Solutions
Once the problems and their solutions have been identified, it’s time to start fixing them. This includes optimizing your website’s code, rewriting your website’s content, and repairing broken links and images.
5. Putting It All Together
Once the problems have been fixed, it’s time to put everything together and re-evaluate your website’s SEO. This includes checking to ensure all changes have positively impacted your site’s visibility and traffic.
6. Measuring Results
After making all the necessary changes, measuring the results is vital to ensure they are successful. This includes checking website traffic, keyword rankings, and click-through rates.
7. Making Adjustments as Necessary
If the results of the SEO audit are not what you expected, it may be necessary to make some adjustments. This includes revisiting any changes made during the audit and making necessary changes to improve your website’s SEO.
8. Repeating the Process as Necessary
SEO is an ongoing process, and it’s vital to continually audit your website to ensure its SEO is up to par. This includes repeating the entire process regularly, as needed.
9. Sharing Your Results with Others
Once the SEO audit is complete, sharing the results with others who may be interested in knowing how your website’s SEO is performing is essential. This includes sharing the results with your team, clients, or anyone else who may be interested in knowing more about your website’s search engine optimization.
10. Continuing to Monitor Your Website’s SEO
Finally, it’s essential to continue monitoring your website’s SEO on an ongoing basis. This includes tracking changes in SERP rankings, website traffic, and other key metrics that can tell you how your website’s SEO is performing.